Setmice organized a 10-day European business trip for the 30-person executive team of a leading pharmaceutical company.
**Germany Itinerary**: - Visited Bayer and Merck pharmaceutical headquarters - Conducted in-depth discussions with German pharmaceutical executives - Tour of R&D laboratories and production facilities - Hosted China-Europe Pharmaceutical Innovation Seminar
**Switzerland Itinerary**: - Visited Novartis and Roche headquarters - Learned about global frontier R&D trends - Explored potential collaboration opportunities
**Academic Activities**: - Attended the University of Zurich Medical Forum - Engaged in face-to-face discussions with European experts and scholars - Shared insights on China's pharmaceutical market
Participating executives said: "This trip helped us gain deep insights into European pharmaceutical industry trends and build valuable international connections, providing key guidance for our company's globalization strategy."