About Us

25 years of dedication, specializing in MICE services and serving as a trusted partner for corporate clients

Our Story

Shanghai Express Travel Co., Ltd. (Setmice) was founded in 2000, specializing in customized conference and incentive travel solutions for enterprises. Our founding team comes from leading tourism groups and exhibition companies, with an average of 15+ years of industry experience.

Since our founding, we've stayed true to our core values: Professionalism, Innovation, Quality, and Trust. We've successfully served over 500 corporate clients, including many Fortune 500 companies and industry leaders. We're more than event planners—we drive brand value and build team cohesion.

Our mission is to help corporate clients create unforgettable business events through professional MICE services, boost team cohesion, and drive business growth.

Qualifications & Honors

Professional certification, quality assurance

AAA Certification

Authorized by the "Shanghai Conference Operation & Service Standard Institution" (AAA Level)

Professional Team

Over 50 employees with dedicated, professional client service teams

Strategic Partners

Long-term strategic partnerships with over 50 advertising planning and outbound tourism companies

Qualifications & Honors

Shanghai Conference Operations and Service Standards Institution (AAA Level)
Member of the China Convention & Incentive Tourism Association
Shanghai Tourism Association Council Member
2023 Best MICE Service Provider Award
2022 Excellent Partner Award
AAA Credit Enterprise

Core Team

Assembling industry leaders to build a professional team

Alex Jin

General Manager/Founder

26 years of experience in the tourism industry, with roles at multiple renowned hotels and travel agencies. Served as General Manager of Shanghai Express Travel since 2009, bringing extensive expertise in industry management and strategic planning.

Jason Liu

Client Director/Partner

20 years of experience in the tourism industry, specializing in the international incentive travel market. Successfully planned and executed multiple multinational corporate incentive travel projects, with expertise in resource integration and creative solution design.

Celina Zhong

Deputy Client Director / Partner

22 years of experience in the tourism industry, with a proven track record of leading and successfully executing multiple large-scale pharmaceutical industry annual meetings. Demonstrates strong project management and client service capabilities.

Leo Zhou

Senior Account Manager

13 years of MICE industry experience, specializing in planning and executing international incentive travel programs. Successfully organized global team-building activities for numerous multinational enterprises.

Tina Cui

Senior Account Manager

5 years of MICE industry experience, successfully planned and executed multiple large-scale annual meetings and overseas incentive travel programs

Eric Xu

Senior Account Manager

7 years of MICE industry experience, with deep knowledge of international cruise resources. Expert in integrating premium resources to deliver cost-effective incentive travel solutions tailored for clients.

Corporate Culture & Vision

Professionalism

Professional excellence, continuous learning, and a commitment to perfection

Innovation

Innovation-driven, breaking conventions, daring to try

Integrity

Honest and trustworthy; keep your word.

Win-Win

Grow with clients, achieve mutual success

Professional Excellence, Global Vision. Building an Outstanding Future Together.